UX Audits

Website Analysis

This is a process where we identify areas for improving user experiences while using your product. We rely on heuristics, best practices, quantitative data, and research.

During the analysis, we evaluate many factors including:

• interaction with website elements such as:
  • buttons,
  • forms,
  • or menus,
• responsiveness testing (checking how well the site works on different devices)
• and ease of navigation.

All of these actions lead to the development of a report containing recommendations aimed at improving the UX of the website, store, or application.

Improved Usability

As a result, your customers will have easier and more intuitive access to the necessary information and will achieve their goals more quickly and efficiently.

This will translate into a greater inclination to use your product, savings, and, of course, higher conversion rates.

In today's world, where users have many different products and services to choose from, improving usability is incredibly important for businesses that want to stand out in the market and offer the best quality to their consumers.

Website Accessibility

Website accessibility is important because every individual should have equal access to information and online services, regardless of their abilities or disabilities. Ensuring accessibility promotes equality and respects human rights.

Taking care of A11y (commonly used abbreviation for accessibility) also has business significance. Implementing website accessibility increases the number of potential users, leading to greater opportunities to reach customers and increase revenue.

It is also a significant factor in website ranking in search results, contributing to better visibility of the site on the web. We will ensure to check, among other things, whether:

• the content of the site is clear and understandable for every user,
• graphic elements on the site have appropriate descriptions in the form of alternative text, which is accessible to users using screen readers,
• the site is scalable and flexible, so it can be adjusted to different screen sizes,
• appropriate contrasts are chosen between text and background.

Increasing Conversion

Conversion on a website is the process of encouraging visitors to take a desired action, such as purchasing a product, signing up for a newsletter, or completing a contact form.

In today's world, this is one of the primary goals of many businesses. This can be achieved by improving the experiences users have when visiting the website.

Whether you run an online store or engage in online marketing, by focusing on user experiences, you increase your chances of acquiring customers. This creates an opportunity to increase revenue from your business, improve customer engagement, and positively influence how the brand/product is perceived by them.